2022 Trends for Insurance Digital Marketing

A review on the main challenges Chief Marketing Officers and their teams are facing in the era of Digital Insurance and the steps they must take to become Transformation Superheros.

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Table of contents

CMO, the Company’s Transformation Superhero

How CMOs Can Address their Challenges

Data-driven Marketing: The Era of MadTech

Conclusion

About the authors

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Carlos Ordóñez
Head of Strategy & Advisory at NTT DATA Insurance EMEAL
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