The Age of AI and the Rise of Landmark Business Transformations

In today’s rapidly evolving business landscape, the most transformative initiatives are no longer defined by their size—they are defined by vision, partnership, and lasting impact. At NTT DATA, these large-scale, high-stakes engagements are known as landmark deals, because they don’t just move the needle—they reshape the entire playing field.

 A New Era of Transformation

Traditional engagement models are becoming outdated. In the age of Artificial Intelligence (AI), clients are no longer seeking incremental efficiencies—they are demanding measurable business outcomes. Achieving these outcomes requires a full-stack transformation, one that spans physical assets, technology licenses, applications, delivery models, and customer and agent experiences alike.

 As Mahendra Gupta, Head of Growth at NTT DATA Global Insurance, explains, “Labour arbitrage is behind us in the age of AI.” This new era calls for holistic partnerships that merge technology, strategy, and execution to drive meaningful and sustained results.

Drivers of High-Impact Engagements

Several key forces are propelling organizations—especially insurers—toward these ambitious transformations. Technology disruption, increasing competition, and evolving customer expectations are at the forefront.

The insurance sector, in particular, is undergoing profound change. As one of the most data- and process-intensive industries, it is primed for AI-driven transformation. Carriers that successfully leverage AI will be able to deliver hyper-personalized products, streamlined experiences, and significant cost efficiencies. Recognizing this potential, insurers are accelerating enterprise-wide transformations—each one a landmark engagement in scale and ambition.

Orchestrating Complex Transformations

Landmark transformations typically span several years and touch nearly every part of a client’s business. Ensuring alignment across such complex initiatives requires a new way of working.

At NTT DATA, we’ve evolved our operating model to meet this challenge. Through our global practices and industry-aligned teams, we bring together deep domain knowledge, cutting-edge technology, and the collective innovation power of the broader NTT Group. This integrated approach enables us to design and deliver unified transformation programs that generate measurable, lasting business outcomes.

Core Capabilities for Landmark Success

Organizations embarking on landmark transformations must cultivate specific capabilities and adopt a forward-thinking mindset:

1. Data-First Mindset: Democratizing access to data across the enterprise is essential for unlocking business insights and tracking the health of transformation initiatives.

2. AI Talent Development: With AI expertise scarce and in high demand, organizations must invest in attracting, scaling, and retaining skilled talent.

3. Regulatory Agility: As AI adoption accelerates, new regulatory frameworks continue to emerge. Businesses must strengthen their ability to adapt and stay compliant.

4. Security by Design: In an era of increasingly sophisticated threats, embedding security into every layer of transformation is critical for long-term resilience.

Redefining the Future of Business

Landmark transformations are not just about technology—they are about vision, trust, and partnership. By combining innovation with strategic execution, organizations can create impact that endures far beyond implementation.

The real question for leaders today is not whether transformation is necessary, but what kind of landmark impact their organization aims to create—and how they will turn that vision into reality.